Work Experience
I have been actively working since 1992. I have gained extensive experience across a variety of business functions in organisations ranging from small start-ups to larger complex international businesses. Below, you’ll find a summary of my work history, simply click a job title to view details of my experience in that role:
August 2005 to January 2007
👉 Symantec Corporation | Online Project Co-ordinator
August 2004 to March 2005
👉 Auckland City Council / Drake Intl | Works Liaison Manager & Data Specialist
April 2001 to May 2004
👉 Servecast | Web Site, Online Video & UX Designer
December 1998 to April 2001
👉 Esat Telecom | Web Site Designer & Technical Support Agent
October 1997 to July 2010
👉 Digination/Traocreative | Freelance Web Site Designer
October 1997 to November 1998
👉 Person 2 Person Mobile Phones | Sales Assistant
July 1992 to October 1997
👉 Viking Dies & Diecutting | Office Administrator & General Operative
March 2025 to August 2025
👉 Nuwa | Project Manager
March 2023 to March 2025
👉 Lazorama | Business Owner & Product Designer
July 2018 to February 2023
👉 Gen | Principal Optimisation Analyst
November 2014 to June 2018
👉 Microsoft/CPL | Catalogue Manager & Web Producer
March 2012 to November 2014
👉 Symantec Corporation | Principal Online Specialist
July 2010 to July 2012
👉 Thinkscape | Business Partner & Project Manager
February 2007 to July 2010
👉 Symantec Corporation | Team Supervisor, Global Online Sales Operations Team
Nuwa / XR Ireland
XR SOLUTIONS PROVIDER
PROJECT MANAGER
April 2025 to August 2025
Responsible for project management of external and internal projects. Worked primarily with agile project management frameworks. Nuwa develops customised Extended Reality (XR) solutions.
What did I do?
Assisted the business to efficiently and effectively execute projects
Project managed requests using Scrum
Assisted with onboarding of new team members
Assisted with project management documentation & processes
SAVOIE, FRANCE // CONTRACTOR
Lazorama
MANUFACTURER OF CUSTOMISED GIFTS & PROMOTIONAL PRODUCTS
BUSINESS OWNER
March 2023 to March 2025
During 2023, I setup a new micro business specialising in the manufacturing and supply of customised laser cut & engraved products.
What did I do?
Establish a new business, develop new products to sell to consumers & businesses.
Product design & manufacturing skills using diode laser
E-commerce site development using Woo Commerce
Customer sales & support
www.lazorama.com
SELF EMPLOYED
Gen (formerly NortonLifeLock)
CYBER SECURITY SOFTWARE PROVIDER
PRINCIPAL OPTIMISATION ANALYST
July 2018 to February 2023
I was responsible for assisting business stakeholders with their optimisation test campaigns on Norton e-commerce web sites.
What did I do?
Assisted the business to improve conversion and revenue performance on multi-million dollar e-commerce flows through conversion optimisation strategies.
Launched A/B tests using Adobe Target
Project managed requests using Kanban and Scrum
Created dashboards using Adobe Analytics
Analysed campaign performance
DUBLIN, IRELAND & SAVOIE, FRANCE // PERMANENT
Microsoft / CPL Solutions
SOFTWARE, HARDWARE & IT SERVICES PROVIDER
CATALOGUE MANAGER & WEB PRODUCER
November 2014 to June 2018
I was a member of the Digital Stores Global Projects team which supported the global Microsoft online e-commerce web sites. Also supported to rollout of Microsoft's internally developed e-commerce platform.
What did I do?
Assisted the Online Sales team through efficient support of merchandising requests and supporting global project requests.
Supported E-commerce Merchandising team
Web production support for Microsoft Digital Stores
Supported global project launches e.g. new product launches
Project managed requests in an agile environment
Assisted rollout of new Microsoft CMS platform
DUBLIN, IRELAND // CONTRACTOR
Symantec Corporation
SECURITY SOFTWARE & IT SERVICES PROVIDER
OPTIMISATION PROGRAM SPECIALIST (EMEA LEAD)
March 2012 to November 2014
As a member of Symantec's E-commerce team, I was a program specialist for optimisation testing. As EMEA lead, I supported the development and rollout of optimisation campaigns for various business teams.
What did I do?
Supported business teams with designing & developing optimisation campaigns to grow the LOEM/Partnerships business channel then worth over $200m globally to Symantec.
Designed and developed optimisation campaigns
UX concepts & coding of pages to support campaigns
Developed and launched A/B campaigns using Adobe Target
Provided campaign analysis and recommendations
DUBLIN, IRELAND // PERMANENT
Thinkscape
WEB SITE SERVICES PROVIDER / DIGITAL AGENCY
PROJECT MANAGER | July 2010 to March 2012
I was a partner in a web site digital agency. We provided web design, development and related services to small & medium sized businesses. I was responsible for managing projects & supporting clients.
What did I do:
Established a new startup business with partners. Responsible for developing client sales channel and provided support to clients. Project managed web site projects
Client sales and support
General business operations e.g. book keeping & accounts
Project management
DUBLIN, IRELAND // PERMANENT
Symantec Corporation
SECURITY SOFTWARE & IT SERVICES PROVIDER
TEAM SUPERVISOR, OPERATIONS TEAM
February 2007 to July 2010
I managed a team of web producers supporting Symantec Online Stores for EMEA. Managed workloads, performed annual reviews.
ONLINE PROJECT CO-ORDINATOR
August 2005 to January 2007
Executed project requests for the Symantec Online Stores in EMEA including data management, web production, graphic design
What did I do?
I initially started working as an online project co-ordinator for the Global Online Sales team. I was promoted in 2007 to a Team Supervisor to manage the team of web producers & data management team members.
DUBLIN, IRELAND // PERMANENT
Auckland City Council
LOCAL AUTHORITY
WORKS LIASON MANAGER
August 2004 to March 2005
As a member of the Property Management Services team, I supervised external maintenance contractors to Auckland Council. The role was responsible for managing access to Auckland Council's properties.
What did I do?
Efficiently managed the security card access for staff & contractors. Engaged with contractors on project queries.
Contact point for external contractors
Involved with project management worth over NZ$ 750,000
Managed security card database for over 3,000 staff
AUCKLAND, NEW ZEALAND // CONTRACTOR
Servecast
STREAMING MEDIA PROVIDER
WEB SITE, ONLINE VIDEO & UX DESIGNER
April 2001 to May 2004
The Technology team was responsible for designing and developing the presentation templates for the international corporate, finance & sports broadcasters using Servecasts then pioneering streaming services.
What did I do?
I provided UX support and visuals for the internally developed Servecast Media Studio platform used to broadcast & manage video presentations.
Designed & developed media player presentation templates
UX support for the Servecast Media Studio platform
Maintenance of the Servecast corporate web site
DUBLIN, IRELAND // PERMANENT
Esat Telecom
TELECOMS & INTERNET SERVICES PROVIDER
WEB SITE DESIGNER
June 1999 to April 2001
I was responsible for managing the Esat Clear corporate and customer web sites including the Ireland On-Line Internet service support site.
TECHNICAL SUPPORT AGENT
December 1998 to June 1999
I provided technical & troubleshooting support for Esat's internet customers.
What did I do?
In the role of web designer, I designed & developed Esat's consumer support web site for the Internet service. This included writing all the support content as well as creating the web site from scratch.
DUBLIN, IRELAND // PERMANENT
Digination/Traocreative
WEB SITE DESIGN & DEVELOPMENT SERVICES
FREELANCE WEB SITE DESIGNER
October 1997 to July 2010
I provided web site design and development services to businesses based in Ireland.
What did I do?
I built up a small freelance business from scratch. It was my first experience of running a business and what was involved with engaging with customers from sales to support as well as providing the services.
Designed and developed web sites
Client sales and support
DUBLIN, IRELAND // SELF EMPLOYED
Person 2 Person
MOBILE PHONE RETAILER
SALES ASSISTANT
October 1997 to November 1998
I was a sales assistant in Person 2 Person's Jervis Centre branch in Dublin. I provided sales & support to customers in the retail outlet.
What did I do?
My primary role was selling mobile phones and related services to customers. This was my first sales related role.
Mobile phone sales
Customer support
Activation of customer phone accounts
DUBLIN, IRELAND // PERMANENT
Viking Dies & Diecutting
SERVICES PROVIDER TO PRINTING & PACKAGING MANUFACTURERS
OFFICE ADMINISTRATOR & GENERAL OPERATIVE
July 1992 to October 1997
As a member of a small business team, my primary role was office support e.g. taking customer calls, office administration, invoicing, bookkeeping etc. I also provided support on the factory floor for various die making and die cutting production services.
What did I do?
I computerised the office and accounts for Viking which was reliant on paper based administration & accounting.
Office administration
Reception for customers
Computerised office accounts
Floor operative supporting die making and die cutting services
DUBLIN, IRELAND // PERMANENT
See my LinkedIn profile for more information